My Work
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eBook: Defining Success in INfluencer Marketing
Influencer Marketing platform Sideqik needed to explain why sponsored posts weren’t enough.
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Thought Leadership: If Recreational Cannabis is Legal, Why Keep a Medical Card? One Word: Employment
Helping patients acquire medical marijuana cards seemed less and less important after another big win for legalized pot in 2020.
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Thought Leadership: TikTok Bans and Content Marketing
Content marketing for content marketers, with an added bonus of cultural relevance.
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Blog: is AI Plagiarism?
In the world of content marketing, artificial intelligence has evolved from a distant possibility to a staple tool for many businesses. But where does
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SEO Content: Paying your freelancers
Should Freelancers Charge Per Hour, Per Word, or Per Project? Should this blog use the keywords “freelance rates,” “paying freelancers,” “bill per hour”? Yes to all of the above.
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Boston Globe: Shadow Campus
2014 was a long time ago, but when your name is associated with a Pulitzer nomination, you put it on your resume forever.